About Dewi Hijab
About Dewi Hijab
Dewi Hijab is a Malaysian-founded brand and ecosystem dedicated to the empowerment and development of women through culture, leadership, identity, and purpose.
Developed and operated by Dewi Hijab Sdn Bhd. Dewi Hijab is built as a long-term, structured, and ethical ecosystem that integrates women development platforms, cultural initiatives, entrepreneurship, and lifestyle brands. The ecosystem is guided by strong values of dignity, respect, and cultural sensitivity, while remaining inclusive and globally relevant.
Dewi Hijab is a complete ecosystem, not a single event or programme. Each platform and sub-brand operate under one unified vision, brand identity and direction.
Dewi Hijab was founded by Jasrina Jasni, a Malaysian entrepreneur, Beauty Queen and advocate for women empowerment..
Her vision for Dewi Hijab is to create a meaningful and sustainable platform that elevates women beyond surface-level representation, focusing instead on leadership development, cultural identity, personal growth and purposeful contribution to society, both locally and globally.
Our Honorary Patron
Yang Mulia Tengku Khairul Adena is a descendant of the royal families of Selangor and Perak. She was born on 29 July 1971 in Kuala Kangsar, Perak. She is a respected royal figure known for her leadership in entrepreneurship, women empowerment, and community welfare.
Current Positions : President of MEEDC Malaysia
Yang Mulia Tengku Adena contribution have earned several recognitions including The Best Women In Inspiring Leadership Award 2022 and The Enterpreneur Icon Award Selangor 2018
Yang Mulia Tengku Adena actively supports national entrepreneurship and charitable programs, inspiring women across Malaysia through her compassion, leadership, and royal grace.


Dewi Hijab is a platform that empowers hijabi women to be confident, dignified, and proud of their identity. It celebrates modesty, culture, and values while encouraging women to grow as leaders and positive contributors to society.
I believe Dewi Hijab plays an important role in inspiring unity, preserving heritage, and supporting women to achieve their full potential—both locally and internationally.
May Dewi Hijab continue to grow as a symbol of strength, grace, and purpose for future generations.
Yang Mulia Tengku Khairul Adena Almarhum Yang Amat Mulia Tengku Zainal Kharib Shah Ibni Almarhum Sultan Alauddin Suleiman Shah Alhaj ( Sultan Selangor ke-5 )






Our Founder
Dewi Hijab Malaysia is founded by Mrs Jasrina Jasni, an international beauty queen, entrepreneur, and advocate for women’s empowerment. She brings experience, credibility, and passion to the movement.
Achievements & Titles
Mrs ASEAN Novocosmo Worldwide 2025
Mrs Malaysia Novocosmo Worldwide 2025
Mrs Borneo International World 2024
Mrs Global International Ambassador 2024
Founder of The Beast Cosmetics, a local beauty and cosmetics brand.
Director of Art Figura, a creative lifestyle and design company.
License Holder of Dewi Hijab Sdn Bhd, a global empowerment platform for hijabi women.
In recognition of her commitment to championing the values of “beauty with purpose,” women’s leadership, and sustainability, she has received numerous awards and recognitions, including
The Most Inspiring Beauty Practitioner (Actress & Modeling Category) 2023 – International Fashion & Lifestyle Award
Greatest Creative Art Excellence Award 2024 – MAD Branding Group
Young Entrepreneur of the Year 2024 – Dubai
Mrs. Advocacy 2025 – Special Award Title, Mrs International World 2025
Her mission is to build a prestigious platform that uplifts hijabi women through leadership, cultural pride, and meaningful advocacy — positioning Malaysia’s women on the world stage.


I founded Dewi Hijab to build a meaningful and ethical ecosystem that empowers hijabi women through culture, leadership, education, and entrepreneurship. Dewi Hijab was created as a long-term platform to develop women beyond surface-level representation — nurturing identity, purpose, and sustainable contribution to society, both locally and globally.
Jasrina Jasni
Contact
Contact us for partnerships or inquiries at dewihijabsdnbhd@gmail.com
Phone
admin@dewihijab.com
+6011-1974-5966
© Dewi Hijab 2025. All rights reserved.
Dewi Hijab is the sole owner and operator of all its brands, platforms and programs. No individual or third party is authorized to represent , collect funds or enter into agreements on behalf of Dewi Hijab without a valid Letter of Appointment.
