About Dewi Hijab

About Dewi Hijab

Dewi Hijab is a Malaysian-founded brand and ecosystem dedicated to the empowerment and development of women through culture, leadership, identity, and purpose.

Developed and operated by Dewi Hijab Sdn Bhd. Dewi Hijab is built as a long-term, structured, and ethical ecosystem that integrates women development platforms, cultural initiatives, entrepreneurship, and lifestyle brands. The ecosystem is guided by strong values of dignity, respect, and cultural sensitivity, while remaining inclusive and globally relevant.

Dewi Hijab is a complete ecosystem, not a single event or programme. Each platform and sub-brand operate under one unified vision, brand identity and direction.

Dewi Hijab was founded by Jasrina Jasni, a Malaysian entrepreneur, Beauty Queen and advocate for women empowerment..

Her vision for Dewi Hijab is to create a meaningful and sustainable platform that elevates women beyond surface-level representation, focusing instead on leadership development, cultural identity, personal growth and purposeful contribution to society, both locally and globally.

Today Dewi HIjab continues to grow as a unified ecosystem, bringing together national and global platform, initiatives and sub-brands under one shared purpose - to empower women through leadership, culture and meaningful representation.