Strategic Positioning

Dewi Hijab Sdn. Bhd. positions Malaysia as the originating hub of Hijab World, creating a structured pathway from national representation to international participation.

Through this framework:

• Dewi Hijab Malaysia serves as the national foundation

• Hijab World serves as the global platform

• Cultural and heritage narratives are embedded within programme development

• Expansion occurs through structured country-level licensing

This positioning reinforces Malaysia’s role as a source of governance standards, cultural representation, and structured women empowerment.

Differentiation

Hijab World differentiates itself through governance-led platform architecture, multi-category scalability (Miss, Mrs, Kids & Teens), and cultural anchoring within a disciplined international licensing model. The platform is structured as a long-term framework rather than a standalone event property, ensuring brand continuity, standards alignment, and international positioning.

Director

Prof. Dr. Anand serves as Director of Dewi Hijab Sdn. Bhd., contributing institutional governance oversight and multi-sector operational expertise.

He is the Founder and Managing Director of Alpha Morraz Holding Sdn. Bhd., an integrated services group established in 2020, operating across:

• Cleaning and hygiene services

• Hospitality and hostel management

• Transportation and logistics solutions

• Security services

• Healthcare and medical support services

• Education and consultancy initiatives

Through his leadership at Alpha Morraz, Prof. Dr. Anand has developed structured service delivery frameworks emphasising:

• Operational excellence

• Compliance and safety standards

• Multi-division management discipline

• Quality assurance and service consistency

• Strategic growth and risk management

His diversified business leadership strengthens Dewi Hijab Sdn. Bhd.’s governance architecture, expansion discipline, and long-term scalability framework.

Prof. Dr. Anand

Our Founder

Jasrina Jasni is the Founder and Director of Dewi Hijab Sdn. Bhd. responsible for the strategic conception, governance architecture, and long-term development of the Hijab World platform and its associated ecosystem.

An internationally recognised beauty titleholder and entrepreneur, she brings cross-border exposure, industry credibility, and leadership experience to the establishment of Dewi Hijab as a structured global framework.

Her international recognitions include:

• Mrs ASEAN Novocosmo Worldwide 2025

• Mrs Malaysia Novocosmo Worldwide 2025

• Mrs Borneo International World 2024

• Mrs Global International Ambassador 2024

In addition to her platform achievements, she is:

• Founder of The Beast Cosmetics

• Director of Art Figura, a creative lifestyle and design company

Her professional journey reflects a consistent focus on women’s leadership, cultural identity, and sustainable empowerment initiatives.

She has also received recognitions including:

• The Most Inspiring Beauty Practitioner 2023

  - International Fashion & Lifestyle Award

• Greatest Creative Art Excellence Award 2024

  - MAD Branding Group

• Young Entrepreneur of the Year 2024

  - Dubai

• Mrs Advocacy 2025

  - Mrs International World

Through Dewi Hijab Sdn. Bhd., her vision is to establish a prestigious and internationally scalable platform that elevates women through leadership, heritage representation, and structured global participation.

I founded Dewi Hijab to build a meaningful and ethical ecosystem that empowers hijabi women through culture, leadership, education, and entrepreneurship. Dewi Hijab was created as a long-term platform to develop women beyond surface-level representation — nurturing identity, purpose, and sustainable contribution to society, both locally and globally.

Jasrina Jasni

Corporate Position

Company Name : Dewi Hijab Sdn. Bhd. (202601001203 (1663301-V)

Country of Incorporation : Malaysia

Company Address : I-05-02, 2nd Floor, Block I, Setiawalk Persiaran Wawasan, Pusat Bandar Puchong, 47160 Puchong

Corporate Classification : Private Limited Company (Malaysia)

Nature of Business

Dewi Hijab Sdn. Bhd. operates as a structured platform developer and ecosystem architect specialising in:

• International platform design and governance

• National-level leadership and representation frameworks

• Cultural and heritage-based programme development

• Women leadership and entrepreneurship initiatives

• Intellectual property ownership and brand management

• Licensing and country representation expansion models

• Ecosystem venture development and industry integration

Corporate Function

The company serves as:

• The founding authority and governance body of Hijab World

• The national platform owner of Dewi Hijab Malaysia

• The intellectual property holder of all associated programme structures

• The central strategic and expansion control hub for global growth

Operational Scope

Dewi Hijab Sdn. Bhd. operates through a structured dual-tier model:

> Core Governance Platforms (Hijab World & Dewi Hijab Malaysia)

> Supporting Commercial & Development Ecosystem Divisions

This structure ensures clarity between platform governance and commercial ecosystem ventures, maintaining institutional discipline while allowing scalable growth.

Strategic Role

Dewi Hijab Sdn. Bhd. positions Malaysia as the originating jurisdiction and structural anchor for an internationally expandable women leadership and cultural representation platform.

Her Royal Highness Tengku Khairul Adena

Daughter of the Late His Royal Highness Tengku Zainal Kharib Shah

Granddaughter of the Late Sultan Alauddin Suleiman Shah Alhaj

(5th Sultan of Selangor)

Executive Profile

Her Royal Highness Tengku Khairul Adena is a distinguished royal personality and strategic leader who actively contributes to leadership development, entrepreneurship advancement, and community empowerment initiatives in Malaysia.

With a strong commitment to nation-building, Her Royal Highness champions women empowerment and sustainable socio-economic development, particularly in strengthening women-led enterprises and community-driven impact programs at the national level.

Leadership & Strategic Contributions

• President, MEEDC Malaysia

• Advocate for Women Entrepreneurship & Economic Empowerment

• Active Patron of High-Impact Community and Social Development

Initiatives Awards & Recognitions

• Best Women in Inspiring Leadership Award (2022)

• Entrepreneur Icon Selangor Award (2016)

Mrs Dewi Hijab Malaysia 2025/2026 Dr. Azra binti Abd Aziz State: Selangor

Professional Background

Medical Doctor (MBBS)

Master of Public Health (MPH),

University of Malaya - Distinction

Advanced Training in Medical Aesthetics

Healthcare Leadership Program,

Harvard Medical School - Distinction

Professional Roles

CEO & Founder, AAMRA Beauty and Wellness Center

COO & Co-Founder, Clicknet Technology

HRDF Certified Trainer and Speaker

Representation Focus

As Mrs Dewi Hijab Malaysia

2025/2026,

Dr. Azra represents:

> Structured leadership

> Professional excellence

> Responsible representation

> Balanced achievement in career and personal life

Her title reflects responsibility - to lead with integrity, serve with purpose, and represent Malaysia with credibility at national and international levels.

Miss Dewi Hijab Malaysia 2025/2026 Norsyaidah Nafisah State: Kuala Lumpur

Professional Background

Bachelor’s Degree, University of Malaya

Senior Executive in Human Resources

Award Recipient – Anugerah Pingat Perak ARPRM (Ministry of Youth & Sports Malaysia)

Professional & Creative Engagement Active Runway and Commercial Model

TVC Talent and Emcee

Visual Arts Artist

Representation Focus As Miss Dewi Hijab Malaysia 2025/2026, she represents the balance between intellect, professionalism, and creative expression.

Her journey reflects a modern Malaysian woman who thrives in both corporate leadership and creative industries, embodying confidence, discipline, and responsible public representation.

Her title signifies leadership with substance - demonstrating that professional excellence and artistic expression can coexist within a structured and dignified platform.

VALUES

Responsibility

Dewi Hijab Sdn. Bhd. maintains disciplined governance oversight, brand integrity, and structured operational frameworks to ensure accountability and long-term platform credibility.

Collaboration

The company promotes strategic partnerships with industry, community, and international stakeholders to foster inclusive participation and shared value creation.

Dignity

The company upholds standards of respectful representation, professional conduct, and cultural integrity across all national and international engagements.

Purpose

Dewi Hijab Sdn. Bhd. operates with a clearly defined long-term direction, ensuring that all platforms, partnerships, and ecosystem initiatives are aligned with structured leadership development, cultural representation, and sustainable growth.

GEOGRAPHICAL SCOPE

Current operations are based in Malaysia, with international expansion under Hijab World scheduled from 2026 onward through phased regional growth across ASEAN, selected OIC countries, and global diaspora markets.

BRAND & INTELLECTUAL PROPERTY

All platforms and programme structures under Dewi Hijab Sdn. Bhd., including Hijab World and Dewi Hijab Malaysia, form part of the company’s intellectual property portfolio and governance framework.

CLOSING AUTHORITY STATEMENT

Dewi Hijab Sdn. Bhd. continues to build a disciplined, scalable, and internationally structured platform that integrates leadership, identity, and representation - with Malaysia as its founding base.

Media & Communication

Dewi Hijab Sdn. Bhd. maintains a structured and responsible communication framework to ensure clarity, brand consistency, and professional public representation.

Media engagement is conducted through coordinated announcements, official briefings, and structured platform updates aligned with governance standards and brand positioning.

The company prioritises:

• Responsible public communication

• Brand integrity and message discipline

• Controlled media representation

• Alignment between national and international narratives

Media exposure is positioned as a strategic visibility tool rather than entertainment-driven publicity.

Ecosystem & Supporting Ventures

In parallel to its international platform governance, Dewi Hijab Sdn. Bhd. develops a portfolio of corporate divisions designed to reinforce long-term sustainability, women entrepreneurship advancement, and strategic industry integration.

Each division supports brand continuity, cultural positioning, and economic participation while operating independently from the Hijab World governance framework.

A culturally inspired jewellery division integrating refined design with identity symbolism, supporting creative industry participation and premium brand positioning.

Dewi Hijab Gold & Jewellery

DH Clothing

A culturally inspired jewellery division integrating refined design with identity symbolism, supporting creative industry participation and premium brand positioning.

DH Cosmetics & Skincare

A personal refinement and confidence-supporting division positioned within responsible beauty and presentation standards.

Dewi Hijab Fragrance

A signature fragrance initiative reinforcing brand identity through sensory positioning and lifestyle integration.

DH Hijabs & Scarves

A textile-focused division rooted in cultural expression, craftsmanship, and identity representation.

DH Café & Event Hall

A lifestyle and hospitality division supporting curated events, networking engagement, and structured community interaction.

DH Academy

A development - focused division delivering structured leadership, skills enhancement, and women entrepreneurship pathways aligned with the platform’s empowerment objectives.

DH Talent

A talent development and professional representation division ensuring disciplined public engagement and brand alignment.

LOOKING AHEAD

Dewi Hijab Sdn. Bhd. is entering its next phase of structured growth, focusing on disciplined international expansion under Hijab World beginning in 2026.

Future priorities include:

• Phased country-level licensing across ASEAN, selected OIC countries, and strategic international markets.

• Strengthening Dewi Hijab Malaysia as the benchmark national model within the global framework.

• Progressive expansion of corporate ecosystem divisions into scalable lifestyle and development verticals.

• Structured rollout of selected ecosystem brands into regional and international markets.

• Enhancement of governance systems and operational standardisation.

• Strengthening intellectual property protection and long-term brand equity development.

In parallel with platform expansion, the company will advance its ecosystem portfolio - including jewellery, fashion, cosmetics, fragrance, academy, talent, and hospitality divisions - through phased commercial development and strategic partnerships.

The company remains committed to scalable growth anchored in Malaysia while positioning for sustained international recognition, ecosystem integration, and long-term global participation.

Official Communications Channel

All official communications, programme announcements, and partnership matters are conducted through authorised Dewi Hijab Sdn. Bhd. channels.

Enquiries, licensing discussions, and formal collaborations must be directed through verified corporate platforms to ensure governance alignment and brand protection.

Official Channels Include

• www.dewihijab.com

• @dewihijab.sdnbhd

• @dewihijab.malaysia

• @missmrshijab.world

• Official Facebook : Dewi Hijab Malaysia

• Official YouTube : Dewi Hijab Malaysia

• dewihijabsdnbhd@gmail.com

• +60 3-8603 8540

• +60 11-1974 5966

All representations outside these channels are not considered official communications of Dewi Hijab Sdn. Bhd.

PRESTIGIOUS PRESS CONFERENCE

Date : Friday 24th October 2025

Venue : Wisma Wah Chan Auditorium

GRAND FINAL DEWI HIJAB MALAYSIA 2025/26

Date : Saturday 24th January 2026

Venue : Edenmill by Metal Bees, Sunway Damansara

ACITVITY WITH SPONSOR AND COLLABORATORS